30 Days of Fashion and Art
Stockland Merrylands has kicked off 30 Days of Fashion and Art where fashion meets art, meets social media, meets community, meets experience.
30 days of inspiration is on offer for shoppers including fashion runway shows, art in the mall, Instagram walking tours, digital SLR photography classes, public art launch and much more.
Customers also have a chance to win a trip for two to Paris for every $50 spent on Fashion or stockland Gift Cards.
30 Days of Fashion and Art week kicked off with introduction to fashion drawing classes, youth runway fashion shows, origami in the mall, and professional fashion shooting lessons for budding photographers.
Eliza Hodgson, Marketing Manager says “Our 30 Days of Fashion and Art campaign introduces the Autumn Winter fashion season. It combines fashion in an enjoyable and distinctive way by providing customer centric activities driven by entertainment, experience, social media, connectivity, community and imagination.”
“Bricks and mortar retail has a real advantage when it comes to community and experience driven campaigns, our retailer feedback to this campaign has been particularly strong” says Eliza.
Retail results for week one of the campaign have been sound, with double digit traffic growth and organic Instagram membership growth of over 200%. The campaign will wrap up on 12 May 2013, in three weeks’ time.
Daniel Buchanan, Centre Manager, says “30 Days of Fashion & Art gives our shoppers multiple tangible experiences to enjoy in the Centre. Our goal is to enhance their experience of being here, and continue to create a true meeting place and community hub for the people of our area – this campaign does all of those things and we are really excited by it. We hope our shoppers share our enthusiasm and vote with their feet.”
For more information, please see: www.30daysoffashionandart.com.au